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Global olive oil leader Deoleo has unveiled an ambitious strategy to significantly expand its presence in India, aiming to double its business in the country over the next five years. This strategic focus positions India as a priority market for Deoleo's upcoming growth phase, surpassing many other global territories.
The Spanish olive oil giant is heavily investing in key trends to achieve its aggressive growth targets. Central to its strategy are quick commerce platforms, leveraging the rapidly growing online delivery ecosystem, and a strong emphasis on premiumisation to cater to evolving consumer preferences for higher-quality products. Additionally, Deoleo plans to capitalize on the established trust associated with its Figaro brand to attract and engage younger consumer segments.
Beyond digital channels, Deoleo is committed to a substantial expansion of its physical retail footprint. The company intends to significantly broaden its reach to encompass five lakh (500,000) retail outlets across India. Furthermore, its long-term expansion efforts will concentrate on strengthening and deepening existing franchise relationships to ensure sustainable market penetration. Source: ET Retail