Brand Manager

At Arma Group, we are committed to delivering high-quality consumer products that make a difference in everyday lives. As a Brand Manager, you will take ownership of one or more of our key brands, developing and executing strategies that strengthen our market leadership and drive sustainable growth.

• Lead the development and implementation of brand strategies aligned with Arma Group's growth objectives.
• Conduct in-depth market research to uncover consumer insights, identify market trends, and monitor competitor activity.
• Collaborate with sales, trade marketing, and supply chain teams to roll out effective commercial plans and optimize portfolio performance.
• Translate data and research into actionable brand plans, driving differentiation and consumer preference.
• Manage marketing budgets efficiently.
• Plan and execute 360° marketing initiatives including ATL, BTL, digital, and in-store activation to enhance brand visibility and equity

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• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5–7 years' experience in brand management within the FMCG sector.
• Strong knowledge of FMCG market dynamics and category management.
• Advanced Microsoft Excel and PowerPoint skills.
• Strong brand management and brand strategy development skills.
• Advanced market research and consumer insights analysis capabilities.
• Proven experience in marketing planning and campaign management (ATL, BTL, Digital & Trade Marketing).

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