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Wilmar Africa Limited has solidified its leadership in the regional manufacturing and marketing landscape by clinching two major titles at the 37th Annual Marketing Performance Awards. The ceremony, hosted by the Chartered Institute of Marketing, Ghana (CIMG) at the Labadi Beach Hotel in Accra, celebrated the company's commitment to innovation, marketing excellence, and consumer satisfaction.
The company was named 'Manufacturing Company of the Year', a distinction that highlights its operational excellence, business growth, and sustained value creation within the Ghanaian economy. Furthermore, Wilmar Africa's flagship vegetable oil brand, Frytol, earned the prestigious 'Product of the Year' award. This double victory underscores the brand's dominant market position and the deep trust it has cultivated among consumers through consistent quality.
In response to the recognition, Wilmar Africa attributed its success to the combined efforts of its management, employees, and a vast network of distributors, retailers, and business partners. The awards validate the company’s strategy of investing in brand strength while remaining deeply responsive to the evolving needs of Ghanaian households.
Management expressed sincere gratitude for the continued patronage and confidence of its customers. The company reaffirmed its dedication to maintaining high quality standards and introduced plans for future initiatives aimed at enhancing the overall consumer experience. This recognition serves as further motivation for Wilmar Africa to pursue its vision of excellence and contribute to Ghana’s economic development through its industrial activities and strategic partnerships.
As the company celebrates these milestones, it remains focused on building trusted brands, creating lasting value for stakeholders, and setting new benchmarks in marketing and manufacturing excellence within the West African sub-region.
Source: Pulse Ghana