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Morocco’s olive oil market is witnessing an unusual paradox: companies are selling this essential product at prices ranging between 75 and 85 dirhams per liter, while small farmers are offering it at more than 100 dirhams.
This situation has raised many questions about pricing realities and price structure in the national market.
Although the government imported large quantities of olive oil under facilitation measures and customs exemptions to stimulate supply, the move has not had a clear impact on prices, according to sector professionals.
Industry sources said olive oil prices marketed by some Moroccan companies have stabilized for nearly two months between 75 and 90 dirhams, after previously exceeding 110 dirhams.
They said this indicates that prices have already reached their lowest levels, leaving little room for a further decline under current conditions.
The sources also pointed to a clear price gap between local and imported olive oil, despite state facilitation measures.
There are also claims that some companies are packaging imported oil and marketing it as a local product without informing consumers.
Professionals concluded that it is impossible to market local olive oil below its production cost.
This means Moroccan consumers are unlikely to benefit soon from any further price decline in a product considered essential on their tables.
Source: Akhbarona Morocco