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The latest data from the National Agricultural Observatory, released on Friday, 19 September 2025, revealed a paradox in the performance of Tunisia's olive oil sector during the first six months of the 2024-2025 season, running from November 2024 to the end of August 2025.
Although export volumes rose sharply by 39.4% to reach 252,700 tonnes, export revenues fell significantly by 29.5% compared with the same period of the previous season.
According to the bulletin, export revenues totalled 3,386.3 million dinars, down from 4,804.8 million dinars in the corresponding period of the 2023-2024 season. The main reason for this decline in revenue was a 49.4% drop in the average price per kilogramme of olive oil on international markets, which settled at 13.400 dinars, compared with 26.510 dinars in August 2024.
In terms of export destinations, Spain topped the list of importers with a 39.9% share, followed by Italy with 17.8%, and then Canada with 10.7%.
Performance of the Organic Olive Oil Sector
As for organic olive oil, Tunisia exported 48,900 tonnes worth a total of 664.8 million dinars, at an average price of 13.600 dinars per kilogramme. These exports accounted for 19.4% of total volumes and 19.6% of the total value of olive oil exports.
Italy accounted for the largest share of Tunisian organic olive oil exports at 51.6%, followed by Spain (19.7%) and the United States (17.4%). Meanwhile, bottled organic olive oil made up no more than 6.1% of total exports of this category.
This gap between rising export volumes and falling revenues highlights how exposed Tunisia's olive oil sector — one of the country's most important agricultural exports — is to volatility in international prices.