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The olive harvest and milling season has officially commenced across Morocco's Rif region, spanning the provinces of Nador, Driouch, and Al Hoceima. Farmers and industry professionals are entering the new agricultural cycle with optimism, as early indicators point toward a stable market. Current data shows that olive oil prices are holding steady between 50 and 60 MAD per liter, mirroring the price levels recorded during the previous season.
Activity has intensified over the past week as farmers transport their yields to mills, sparking a surge in local economic operations including logistics, storage, and marketing. The abundance of this year's crop is a defining feature of the season's start, directly influencing the volume of oil supplied to the markets and potentially buffering consumers against price volatility in the coming weeks.
Modern olive mills, particularly in areas such as Ben Taieb, are playing a crucial role in modernizing the regional value chain. By employing advanced technologies for sorting, cleaning, and processing, these facilities ensure high-quality extraction. However, experts note that the final quality and market value remain highly dependent on harvesting techniques and storage conditions.
Beyond production figures, the olive season is a vital economic pillar for the Rif region, generating widespread seasonal employment and supporting the livelihoods of rural families. This comes at a critical time as the sector navigates challenges such as consecutive years of drought and rising production costs. The industry now looks forward to seeing how the supply-demand balance and overall oil yields will shape the economic outcome of the season.
Source: ariffino.net