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The Food Safety and Standards Authority of India (FSSAI) has officially issued notices to several prominent industry players following allegations of misleading advertisements and claims. The regulatory action targets Gemini Edibles & Fats India, along with major e-commerce platforms Innovative Retail Concepts (operating as BigBasket) and Flipkart India.
The core of the dispute involves the marketing of 'Freedom Cooking Rice Bran Oil'. According to a social media announcement made by the FSSAI on Friday, the regulator identified claims associated with this specific product that do not align with established food safety and labeling standards.
This move highlights the increasing scrutiny on the oils and fats sector in India, particularly regarding how health benefits and product characteristics are communicated to consumers. As the primary food safety watchdog, the FSSAI's intervention serves as a warning to both manufacturers and distributors about their responsibility to provide accurate and verified information in their digital and physical storefronts.
Source: ET HealthWorld