A message to the smart consumer:

“Golden Bitterness: The Secret to Health Hidden in Authentic Olive Oil”
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“Don't give in to the first impression! The pungent, bitter or artisanal taste (or what is known as “bad throat”) resulting from eating extra virgin olive oil is certainly not a defect. In fact, it represents a distinctive health fingerprint that confirms the oil's richness in powerful polyphenol compounds. These precious compounds act as a protective shield for the body, effectively contributing to:

✓ Combating chronic diseases

✓ Delaying the signs of aging

✓ Promote cellular health

✓ Supporting vital functions

This balanced bitterness - appreciated by gourmets and experts - is in fact the language of nature to tell us about the treasure of health hidden in every drop of this liquid gold.”

Note: We confirm that the bitterness that is meant here is the one that is within the normal range recognized by oil experts.

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