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Tunisia is moving to scale up its bottled olive oil exports through a newly launched national strategy. This initiative introduces dedicated support mechanisms for exporting companies, including the establishment of a fund for the promotion of bottled olive oil within the Ministry of Industry. These strategic details were confirmed by Tarek El-Moadeb, an official at the Export Promotion Center (CEPEX), in a statement to the Al-Sabah newspaper.
The support framework includes significant financial incentives designed to lower logistical and marketing barriers. The government will cover up to 50% of maritime shipping costs and 70% of air freight expenses. Furthermore, the state will provide grants ranging between 40% and 50% of the total costs associated with international promotional activities and marketing campaigns.
These measures are designed to encourage local bottling and enhance the value-added component of Tunisian olive oil exports. By transitioning away from bulk shipments toward branded, packaged products, Tunisia aims to maximize its foreign currency earnings and strengthen the global footprint of its national olive oil industry in high-end international markets.
Source: Mosaique FM