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US-based olive oil brand Pompeian has launched its new product, Pompeian Squeeze, a packaging innovation designed to offer cleaner, more precise dispensing of olive oil.
The flexible, recyclable bottle, made from polyethylene terephthalate (PET), features a precision-control nozzle and a mess-free flip-top cap, allowing users to drizzle, fry with, or finish dishes without spills or greasy residue. The "squeeze" design releases oil only when gently pressed and instantly springs back into shape, giving users better portion control and ease of use.
The product is available in two varieties: "Smooth", with a light, buttery finish ideal for frying and everyday cooking, and "Robust", a full-bodied extra virgin olive oil suited to drizzling and seasoning.
Casey Smith, Innovation Director at Pompeian, said: "Pompeian Squeeze combines precision and convenience in a way this category has never seen before. It's designed to make cooking cleaner and more enjoyable, while giving home cooks complete control."
Every bottle is made from recyclable materials, and all oils undergo daily freshness testing at the company's quality control and R&D centre in Baltimore.
Michael Versilito, Vice President of Marketing at Pompeian, added: "With Squeeze, we're delivering control, convenience and delight to the olive oil experience. It embodies our mission to help people eat, live and feel better every day."
Pompeian Squeeze is now available nationwide at major retailers across the United States, including Walmart, Publix, Amazon Fresh, Sam's Club, Kroger and more.
Source: Foodbev